Our work in real estate has spanned everything from traditional players to more disruptive entrants and technology providers. Each study is custom designed to help our clients address their business challenges, including determining how to improve customer experience, designing or refining products and concepts, developing marketing communications, defining customer segments, evaluating sales practices and more.
We partnered with a major home warranty service provider to help them understand conversion and renewal among existing customers. This research helped inform division strategy, the renewal offering, new products and sales messaging.
20|20 supported a leading real estate disruptor in exploring the customer experience during the home buying process, specifically to identify and address points of pain. The engagement provided insight to help the brand differentiate, drive appeal and stand out in the market.