Net Promoter Score (NPS): Concerns with Boiling Down Human Behavior to a Single Metric
Net Promoter Score (NPS) helps you understand customer satisfaction, but it’s not giving you the full picture.
Practical guides, opinions, blog posts, news and case studies to help you uncover new opportunities and tackle challenges in brand perception, innovation and communication.
Total Unduplicated Reach and Frequency (TURF) explained: is a stronger approach to luring new customers while encouraging existing customers to notice what’s new.
To be successful in supporting them, you need to capture attention and present information in a digestible way.