Ned Pickett serves as the Vice President of Quantitative Strategy at Aspen Finn. He brings years of experience conducting quantitative research for a wide range of industry and is adept at combining quantitative and qualitative insights. Ned is the happiest when he is utilizing his expertise to help businesses grow by equipping his clients and business partners with the necessary knowledge to make decisions.
For over 20 years he has been helping companies grow by providing the consumer’s story and perspective with business partners. During this time, Ned has had the pleasure of working on both the client and research consultancy side of the industry. This includes working for Newell Brands, where he worked closely with marketing, R&D, sales, and operations helping them utilize consumer and marketing insights to inspire and guide the launch a new to the world brand of tools. Ned has always shared Aspen Finn’s holistic approach to research consultancy, of utilizing both qualitative and quantitative insights to understand the consumer’s narrative and generate insights that drive growth throughout a band’s lifecycle.
Outside of work, you will find Ned riding through the woods of Georgia on his mountain bike or supporting his daughter’s passion for ballet and his son’s passion for soccer.