For over a decade, Katie has been involved in myriad facets of the research industry. From recruiting and supporting technology platforms, to operations management and overseeing a team of dedicated researchers, she has helped execute thousands of research projects.
Driven by her passion for strategic partnerships, her focus is immersing herself in her client’s business– understanding not only its history and composition, but its evolution in the marketplace, and opportunities for long-term value and growth. She is wired in “the experience” and bringing out the human element. She consults colleagues across several industries including media and entertainment, tech, automotive, real estate, education and others, and strategizes on disruptive trends and their implications. Katie and her team received the MRMW award for Best Mobile Qualitative Project in 2016, recognizing innovation and excellence in market research. Katie has been published in QRCA’s Views publication, and is involved in various market research associations such as WIRe and the Insights Association.
Katie has a BA in Global Studies from the University of Tennessee, focusing on globalization politically, economically, and culturally. She is a Nashville native, and enjoys honing her Master Gardener skills and checking off legendary artists on her concert bucket list.☺