Kathy serves as Vice President, Strategy at Aspen Finn. In that capacity she draws upon 30+ years in market research to consult with clients on the best ways to use research to fuel business growth.
Kathy began her career in advertising at Ogilvy & Mather and started her own qualitative research consulting firm in 1986. Doyle Research became an industry leader and in 2018 was acquired by 20|20 Research. The ability to combine the in-house resources that 20|20 offers with her expertise in designing studies that meet her clients’ needs is a match that truly benefits clients.
Kathy has degrees from both Michigan State and the University of Michigan. She is a former Board member of the Qualitative Research Consultants Association, and an active participant in industry conferences. When not at work, Kathy loves to grow veggies and herbs in her home-built vertical garden, figure out how to feed her vegan/gluten-free/sugar-free son something edible, serves as President of the Library Board of Trustees in her community, and is famous for her cherry scones (which are NOT vegan, gluten-free or sugar free!).