Kathryn Graeff is a Digital Strategist at Aspen Finn. In her role, she utilizes empirical research and data analysis to better understand people—their perceptions, attitudes, and behaviors—and what these insights mean for businesses and brands.
She holds a Master of Science degree in Psychology Research and draws upon her background in psychology and statistics to uncover and communicate compelling consumer stories. Kathryn especially enjoys any opportunity to integrate both quantitative and qualitative insights to tell the narrative behind the data and offer clients the complete picture.
Kathryn is a Nashville, TN native, and when she’s not trying out new baking recipes, you can find her crafting, cheering on her favorite sports teams, or getting lost in a good book.