Colleen Kollman

Colleen is an energetic research strategist who is passionate about consumer behavior.  With a background that includes both client side and agency experience, she is able to uncover key insights and offers strategic guidance that helps clients make better decisions.  

Her warm and friendly moderating style results in lively and illuminating groups and interviews. Colleen enjoys listening to and engaging with respondents of all ages and backgrounds and is equally comfortable talking to parents, physicians, retirees, or teens.  She has deep category experience in CPG, personal care, retail, healthcare, and financial services.

Colleen holds degrees in Marketing from both the University of Notre Dame and the Kellogg Graduate School of Management. She has honed her moderating skills at the Burke Institute and trained in creative brainstorming techniques at CPSI. 

Based in Ann Arbor, Colleen enjoys attending her children’s high school music and sporting events. She also loves lacing up her running shoes and enjoying the beautiful Michigan outdoors.