Food Service & Grocery Archives

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Practical guides, opinions, blog posts, news and case studies to help you uncover new opportunities and tackle challenges in brand perception, innovation and communication.

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Blog Post

Net Promoter Score (NPS): Concerns with Boiling Down Human Behavior to a Single Metric

Net Promoter Score (NPS) helps you understand customer satisfaction, but it’s not giving you the full picture.

Blog Post

Examples that Stick: How to use TURF Analysis

Total Unduplicated Reach and Frequency (TURF) explained: is a stronger approach to luring new customers while encouraging existing customers to notice what’s new.

Blog Post

Cut Through the Clutter with Memorable Insights

To be successful in supporting them, you need to capture attention and present information in a digestible way.

Blog Post

The X Factor of Gen Z

Blog Post

The Brand Attic

Blog Post

Qualitative Research and the Product Life Cycle