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Blog Post

Net Promoter Score (NPS): Concerns with Boiling Down Human Behavior to a Single Metric

Net Promoter Score (NPS) helps you understand customer satisfaction, but it’s not giving you the full picture.

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Blog Post

Examples that Stick: How to use TURF Analysis

Total Unduplicated Reach and Frequency (TURF) explained: is a stronger approach to luring new customers while encouraging existing customers to notice what’s new.

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Blog Post

Cut Through the Clutter with Memorable Insights

To be successful in supporting them, you need to capture attention and present information in a digestible way.

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Blog Post

The X Factor of Gen Z

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Blog Post

The Brand Attic

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Blog Post

Qualitative Research and the Product Life Cycle

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