Client Ask
A major healthcare provider needed to understand the effectiveness of their current outreach program for pharmaceutical reps, which consisted of “office leave behind” one sheeters.
Our Solution
We recruited a sample of these representatives to take part in a qualitative discussion, where we were able to ask questions and evaluate the messaging on the marketing materials, along with other stimuli.
Outcome
With this qualitative feedback in hand, the client was able to tweak their messaging to reflect what respondents identified as most impactful. This easy, cost-effective research approach drove significant improvements in returns and follow-up from the materials.
