Our work in retail runs the gamut from understanding why a product set failed to perform as expected to evaluating rewards and loyalty programs to testing service concepts, understanding seasonal shifts, and more. Across the industry, our work delivers clear, evidence-based recommendations to help retail brands to stay ahead of trends and capture greater market share..
We have partnered annually with a leading global online retailer to monitor and explore “in-season” consumer behavior using consistent touchpoints over the course of key shopping events such as Q4/Holiday, Mother’s Day and Back to School.
We worked with a well-known specialty retailer to engage with key consumers over a three-month period to explore and document emerging interests and trends
We helped a major fashion retailer add qualitative context to their larger quantitative exploration to better understand drivers of on- and offline shopping behaviors across the customer journey.
Impact of In-Store Displays
We worked with a major appliance manufacturer to conduct a study of appliance purchasers and recommend strategies that their retailers could use to enhance display and promote online purchase for greater selection and delivery.